- ICTs turn to the explosion of data and the post-PC era, in five days
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ICTs turn to the explosion of data and the post-PC era, in five days
|
Marimar
Jiménez, five days, called me to ask me some impressions about the
subjects that, in my opinion, they would occupy the technological agenda
of this 2012 that begins, and published it yesterday Friday under the
title "ICT are turned into the explosion of data and the era post-PC"
(see in PDF). We talked about some of the topics I have recently
discussed on the blog: Big Data and analytics, BYOD, corporate social
webs and retail innovations.
Then the relevant part of the message I answered:
Analytical:
After the beginning of participation for many, we will enter the
popularization of the analysis phase. For some, this will be called Big
data, investment in massive systems, distributed or not, of complex
analysis of data of all kinds in order to detect tendencies, to plan
actions or to incorporate information in the CRM of the companies. In
the systems departments of the most advanced companies in this regard,
Hadoop will be a common topic of conversation. For others, it will mean
simply the incorporation of analytical tools of the web activity more or
less simple. But it will certainly mean an increase in activity in this
regard.
BYOD:
Companies will continue to consolidate the tendency to accept that the
employee chooses their own devices, incorporating them into the
company's information infrastructure whenever possible. The trend marks a
whole new attitude when it comes to understanding corporate information
architectures, and poses important challenges in terms of management,
control, costs and security.
Social-oriented
corporate webs. The 2012 will begin to mark the obsolescence season of
the old static corporate Web approach, and you'll see a significant
increase in pages of companies looking for interaction, constant
communication and liaison. What so far was simply a trend in media
companies or with strong technological orientation will begin to
consolidate in many other industries.
Innovations
in retail: the massive popularization of the smartphone will be
accompanied very possibly by a strong increase in its proposal of value
in face to the retail, through experiences with topics like NFC and
related systems.
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