- Technology and employment exchanges
 |
Technology and employment exchanges
|
The
evolution of technology is leading to the development of new
definitions of roles and jobs in companies, which determine new
opportunities and job exchanges.
As
discussed in the study published by McKinsey last year, "Internet
matters:" The's sweeping impact on growth, jobs and prosperity (PDF, 2.2
MB) that we discussed in this previous post, the technology gives place
as a media to 2.4 new posts for each lost position, generating many new
opportunities and a whole range of possibilities of professional
development.
What are these new opportunities? Here are three that are being defined in the labour market in a thriving and progressive way:
- Online advertising: Companies that need to advertise on the network and need to be oriented in the increasingly complex world of choice of formats, formulas, remarketing/retargeting, fine-tuning, metrics, etc. that the agencies used to do (which obviously continue and will continue to demand this type of profiles), but that more and more companies decide to develop internally. As we see that the companies that better develop and more efficiently get from advertising on the net are precisely those that manage it internally, increases the demand in companies for a type of position that is living a development more than interesting.
- AD trafficking: In the opposite side, that of the supports and publications, arises the necessity of the profitability of the inventory by means of the real time choice of the most profitable options for each position according to variables like the moment, the characteristics or the origin of the visit. The administration in a premium advertising position when it exists, in front of the advertising of filling from different networks with different characteristics, or of remarketing to certain visitors according to their cookies. A work strongly algorithmic, analytical, and that requires a control of the different options for making decisions in real time.
- Data scientist: As shown in the upward trend of the top graph or this article in Gigaom, the posts related to the big Data area, the analysis of the data generated by the activity in the web, analysis of tendencies, etc. Beside the Indeed.com graph, "hot" terms like Hadoop, MongoDB, IQuery, PAAs, etc. that characterize an area of development between the analytical/quantitative and the purely technological.
No
doubt there is and there will be more. The whole world of community
management, for example, which we have already played on numerous
occasions, also has a more than obvious relationship with this whole
area, and is already a palpable reality with strong projection. The
three that we are discussing today are beginning to develop, we will see
more and more of them in a growing number of companies, and they are
interesting options for people with the adequate preparation that it is
necessary to take into account in face to the labour market.
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