"Sponge companies", my expanding column

• "Sponge companies", my expanding column

My expanding column this week is titled "Sponge Companies" (see in PDF), and tries to create a certain awareness about the possibilities of an information hyperabundance environment for companies. Big data, social web, smartphones and mobile devices of all kinds, conversations as generators of constant flow information that the company has to know to distill and analyze in order to be able to adapt more and more to some customers that, in addition, tend to increase their level of exigency to know listened. The company of the future is the one that is able to soak up data and convert them into useful information.

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